September 17, 2024

The Art and Science of Upselling: How UpsellGuru Enhances Guest Engagement and Profit

Upselling is a critical component of a successful hotel revenue strategy. But upselling isn’t just about encouraging guests to spend more; it's about understanding guests’ needs, preferences, and behaviors to create valuable experiences that enhance their stay and keep them coming back.
September 4, 2024

Why Upselling Should Be a Cornerstone of Your Hotel Budget Plan

Upselling isn't merely about boosting revenue; it's a powerful tool that every hotel, regardless of size, should prioritize. The concept is straightforward: offer guests opportunities to enhance their stay through room upgrades, premium amenities, or additional services. Effectively executing this concept across the customer journey can seem complex, but it's worth the effort. Why? The benefits are substantial—it drives RevPAR and TRevPAR with minimal additional costs, making it a potent driver of profit growth.
August 20, 2024

The Future of Hospitality Upselling: How Pre-Arrival Bidding Sets the Stage for Innovative Upselling Across the Guest Journey

The financial impact of UpsellGuru’s system is undeniable. Hotels using this system have reported conversion rates as high as 18% from successful bids and ancillary services. This demonstrates the system’s effectiveness and provides valuable insights into guest behavior.
May 21, 2024

The Role of Hotel Senior Leadership in Leveraging Data Analytics for Upselling

Senior leadership in hotels plays a pivotal role in leveraging data analytics to identify trends and opportunities for upselling. By fostering a data-driven culture, identifying key data sources, implementing advanced analytics tools, driving cross-departmental collaboration, and ensuring continuous monitoring and adaptation, hotel leaders can unlock significant revenue opportunities.
May 3, 2024

The Proliferation of Brands and the Impact on Revenue Management