Upselling isn't merely about boosting revenue; it's a powerful tool that every hotel, regardless of size, should prioritize. The concept is straightforward: offer guests opportunities to enhance their stay through room upgrades, premium amenities, or additional services. Effectively executing this concept across the customer journey can seem complex, but it's worth the effort. Why? The benefits are substantial—it drives RevPAR and TRevPAR with minimal additional costs, making it a potent driver of profit growth.