July 2, 2024
St. Ermin's Hotel sought a partner who could deliver an integrated solution for pre-arrival and on-arrival upselling. Enter UpsellGuru, a cutting-edge upselling system designed to seamlessly integrate into hotel operations.
June 20, 2024
An upsell culture goes beyond simply selling more rooms. When done right, it's about creating a win-win scenario for both you and your guests.
June 4, 2024
While technology offers powerful capabilities for hotel upselling, it is not a standalone solution. The true potential of technology is unlocked when combined with strategic insights, personalized guidance, and continuous support from a dedicated customer success team.
May 21, 2024
Senior leadership in hotels plays a pivotal role in leveraging data analytics to identify trends and opportunities for upselling. By fostering a data-driven culture, identifying key data sources, implementing advanced analytics tools, driving cross-departmental collaboration, and ensuring continuous monitoring and adaptation, hotel leaders can unlock significant revenue opportunities.
May 14, 2024
Industry data reveals compelling insights into the impact of upselling programs on hotel revenue. On average, hotels that adopt upselling initiatives experience a notable total revenue increase of 5-10%. This growth is distributed across various stages of the guest journey, with pre-arrival upselling contributing a significant 1.5 - 3% boost, on-arrival upselling generating a substantial 3 - 6% increase, and in-stay upselling accounting for a further 0.5 - 1% rise. These figures underscore the effectiveness of upselling strategies in maximizing revenue streams throughout the guest experience, from initial booking to on-site engagement.
May 8, 2024
Pre-arrival upselling emails are a critical touchpoint in the guest journey, enabling hotels to interact with guests before they arrive. Studies have shown that well-crafted upselling emails sent prior to arrival can significantly increase ancillary revenue, with open rates averaging around 30-40% and click-through rates ranging from 10-20%.
January 26, 2024
As we delve into Travel Charme's success story with UpsellGuru, intertwined with the transformative power of upselling, we uncover the landscape of hospitality excellence and revenue optimization.
Throughout this case study, we go through the transformative journey, detailing the process, outcomes, and insights gained by implementing UpsellGuru at Travel Charme.